HEAR ME RAW and Fred Segal wanted to draw attention to our planet’s current climate and pollution crisis and highlight the need for environmentally sensitive packaging. We designed a series of limited edition packaging where we incorporated the Fred Segal brand colors with HEAR ME RAW‘s reusable, refillable, recyclable, and designed to last a lifetime system - reinforcing HEAR ME RAW’s core values. The brand collaboration and design rollout was intended to have an upscale sleek and sophisticated appearance with a modern sensibility to appeal to Fred Segal customers. A portion of sale proceeds goes to the not-for profit 1% for the Planet, a global network with thousands of businesses and environmental organizations working together to support people and the planet.

HEAR ME RAW also collaborated with Jodi Lee, better known as QuarterJade, an American Twitch streamer, to create a limited edition packaging for HMR’s skincare treatment The Brightener. Jodi and the HEAR ME RAW founder met in LA. When Jodi used the HMR product line she fell in love with the products and the brand’s core values. Much attention and care was used to develop and design packaging to match QuarterJade’s brand and sensibility in order to introduce HMR skincare to her audience: 760k+ Twitch followers and 338k+ channel subscribers.