HEAR ME RAW is an all-natural, environmentally-friendly skincare brand developed with the concept that beauty packaging can be recyclable and economical without sacrificing quality or a luxury skincare experience. Working closely with the founder, an industry veteran who wanted to revolutionize the industry, we developed a custom packaging system that enabled the consumer to retain the primary packaging for lifetime use that can hold any Hear Me Raw skincare treatment. The brand was positioned as “tech-natural” with a clean and modern sensibility while retaining the lushness and natural characteristics of the products, made with natural and efficacious plant-based ingredients. The four skincare treatments launch were all handled as multi-benefit “star products” that could be featured on their own or synergistically as part of a weekly skincare regimen.