Garnier launched in the domestic US with Haircolor brands Nutrisse, Lumia and 100% Color before launching their haircare and hairstyling brand Fructis. The thinking was to gain customer trust with at-home haircolor, a notoriously complicated product with the potential for unwanted outcomes. The signature green color was used liberally throughout the launch to ensure Fructis would stand out in a crowded retail space and to provoke brand awareness and recognition. Garnier Fructis was the largest launch in L’Oreal history and today, Garnier is a family of brands in four categories: haircare, hair color, skincare and suncare valued at around $9B.